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OMK (United Milk Company)  

United Milk Company (OMK) is a leading Bulgarian dairy, which produces and markets a variety of milk products under a number of brand names such as "Beper". With 50 years of milk processing experience, OMK is one of the largest Bulgarian companies in the branded food sector and one of the biggest exporters to the US, Australia, Lebanon, Canada, and Russia.


“The expansion of delivering goods globally is successfully administered by mobileworld software”

“It was very important for us to support the “day in the life” of our sales
representative in order achieve more efficient visit executions (tasks, order taking,
monitoring, questionnaires). Nowadays, the expansion of delivering goods globally is successfully administered by mobileworld software.”

Commercial Department, 

The Challenge

OMK needed to upgrade their practices in sdairy distribution due to the fact of their distribution of goods on a global level reaching out to the US, Australia, Lebanon, Canada, and Russia.  Therefore, a challenge arised to increase sales team
efficiency and decrease administration and support costs for mobile solutions, while preserving universal functionalities for all markets overseas


Merchandisers have comprehensive information on customers in order to understand cross-sell and up-sell opportunities to increase sales

Trade marketing and merchandising teams now have more information on each customer and item, enabling them to get smarter decisions at the field in real-time, and communicate it to the relevant person within the company

Instant summaries and reports can be generated in a matter of minutes

Vansales teams use mobileworld to replenish goods faster, smarter and in a much more efficient way

The Business Solution for OMK Bulgarian Dairy

mobileworld Suite



Truck and vans in a common network


Features in Usage

Forecasting, xVan, Distribution Management, Tele-ordering, Collections 


Connection with 3rd party

Connectivity with third party ERP Microsoft Navision


Support 24/7, 365 days

Supportat all times

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8 Doiranis str.                    
Athens, 113 62


Phone: +30 210 88 97 700
Fax: +30 210 88 97 738