United Milk Company (OMK) is a leading Bulgarian dairy, which produces and markets a variety of milk products under a number of brand names such as "Beper". With 50 years of milk processing experience, OMK is one of the largest Bulgarian companies in the branded food sector and one of the biggest exporters to the US, Australia, Lebanon, Canada, and Russia.
“It was very important for us to support the “day in the life” of our sales
representative in order achieve more efficient visit executions (tasks, order taking,
monitoring, questionnaires). Nowadays, the expansion of delivering goods globally is successfully administered by mobileworld software.”
Commercial Department,
OMK
OMK needed to upgrade their practices in sdairy distribution due to the fact of their distribution of goods on a global level reaching out to the US, Australia, Lebanon, Canada, and Russia. Therefore, a challenge arised to increase sales team
efficiency and decrease administration and support costs for mobile solutions, while preserving universal functionalities for all
markets overseas
Merchandisers have comprehensive information on customers in order to understand cross-sell and up-sell opportunities to increase sales
Trade marketing and merchandising teams now have more information on each customer and item, enabling them to get smarter decisions at the field in real-time, and communicate it to the relevant person within the company
Instant summaries and reports can be generated in a matter of minutes
Vansales teams use mobileworld to replenish goods faster, smarter and in a much more efficient way
Truck and vans in a common network
Forecasting, xVan, Distribution Management, Tele-ordering, Collections
Connectivity with third party ERP Microsoft Navision
Supportat all times